gamifying api management
Company: Tyk
Role: Product designer
Product: Saas, design system & branding.
Tyk is an Open Source API Gateway and API Management Solution, Tyk Cloud is designed for enterprises that may have multi-organisations and multi-teams. Sounds pretty techy and it is. I joined the company as ‘Cloud’ sole product designer, under my responsibility was the entire Cloud product lifecycle, UX flow and UI solutions.
In addition to the Cloud offering, I also revamped our digital library to make it more consistent with the entire product offering and more accessible. I analyzed the existing library and identified areas where it was inconsistent and difficult to navigate. I then supported our UI designer in proposing a redesign that focused on improving the accessibility and consistency of the library, while also making it easier for designers and developers to identify the information they need.
Before I put my hands on Cloud, the product was full of inconsistencies within the UI and a lack of a cohesive flow overall. User testing that I supervised suggested how the onboarding process was particularly long with many unnecessary steps (3 forms to fill out just for the initial information!). With that in mind, I also conducted a UX audit to organise my next steps.
After much design work and stakeholder management, the product had improved for the better: we fixed all UI inconsistencies screen by screen, investigating and establishing new patterns. Redefined information architecture and navigation, to simplify usability and flows even further, while reducing the length and time of our onboarding process by a third. The result of the work of my squad is a Cloud offering now seamless in its user experience, not to mention, the simplest and most intuitive product to use at Tyk.
On top of that, we delivered Cloud's first freemium version. I collaborated with our UI designer to create a micro brand for Cloud with a dark mode styling and supported marketing on research efforts to magnify Cloud’s presence on the Tyk website.
it’s all fun and games
During my time at Tyk, I kickstarted a collaboration project with the support team to revamp (UX-wise) the support area as my first independently-led service design intervention.
But the thing I’m most proud of is the launch of the very first Tyk “Space Invaders”, a mini videogame to entertain users while waiting for the (very long) onboarding deployment to finish. Because of this, engagement and retention increased, and overall satisfaction with our product improved with enthusiastic feedback.
