CIAO, i’m federica
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CIAO, i’m federica *
London-based Senior Product Designer and Creative Consultant, crafting digital services accessible to all, seamless and brand-sensitive. With a background in creative media, I’m interested in the ✨ why ✨ of everything and making products with a human touch. Because great design should be inclusive.
Drop me an email at federica.m.mic@gmail.com, and let's make the internet human-centred.
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AI Fintech · UX & Brand identity
How do you make AI feel trustworthy in a sector built on complexity? For this early-stage fintech startup, I designed the brand identity, website, and platform UX, turning a powerful but abstract product into something enterprise buyers and end users could confidently adopt. The result: a unified design system that secured early client interest and laid the foundation for scalable growth.
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Healthtech · UX, Design system & Growth
In regulated healthcare, friction isn't just a UX problem, it's a revenue one. I redesigned the consultation and checkout experiences for a digital health platform, reducing drop-off and driving a 2.2% uplift in conversion rate. By focusing growth experimentation on trust, clarity, and behaviour-led design, the work contributed to approximately £580K in annualised customer profitability.
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Fintech SaaS · UX & Design System
When a fintech platform grows fast, design debt accumulates faster. I built Bippit's first design system from scratch, mapped the full user journey for the first time, and overhauled the main interface: improving accessibility, consistency, and usability in one go. As a side project, I co-led a full rebrand that repositioned the company firmly in the fintech space.
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Tech for Good · UX, Design system & rebrand
A well-meaning product with a cluttered experience: Olio's homepage and navigation were getting in the way of its mission. I led a deep UX audit and IA restructure, ran user research, and delivered a prioritised roadmap across two quarters. I also co-led the rollout of Olio's first design system, improving accessibility scores and supporting a full rebrand.
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Healthtech · Brand Refresh & B2B Website Design
Designing for cancer care means getting empathy and clarity right in equal measure. For this health-tech startup, I led a full brand refresh and website redesign: simplifying complex clinical information, softening the visual identity, and rebuilding the site to speak to enterprise stakeholders. The result: a cohesive, accessible platform that positioned Careology confidently for its next phase of growth.
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Coming soon…