CIAO i’m federica

Welcome to my slice of the digital universe. I’m all about digital experiences with a human touch. With a passion for creative media and an obsession with design and psychology, I’m still that curious kid asking ✨ why ✨ about everything. My mission? Craft designs accessible to all, seamless and brand-consistent. Because great design should be inclusive.

Don't be shy—drop me an email or connect with me on LinkedIn. Let's make some digital magic together!

Focusing on finance

  • Assembling an optimal design system while decluttering and improving the UX of the main interface for a financial well-being platform.

decluttering the community

  • Decluttering, restructuring and improving the interface, navigation and information architecture of an app fighting waste of any kind.

gamifying api management

  • Decluttering and spicing up the UX while organising and improving the digital product library of Saas products.

Charting a new service

  • My first role as a designer, creating a brand, designing a website and doing creative direction for a young startup.

defining digital cancer care

  • Optimising and defining branding for a healthcare startup. Redesigning their website with a focus on b2b offering.

personalising health tech

  • …

Vintage drink laboratory

remixing a heirloom

  • Crafting a new brand, curating creative direction and designing a website for a cherished heritage liquor.

drafting a new  product page

  • Design challenge of a product page with a focus on UI, for e-commerce about homewares in London.