CIAO,

I’m Federica 👋 Welcome to my slice of the digital universe. I’m all about designing stellar digital services and products with a human touch.

With a passion for creative media and an obsession with design and psychology, I’m still that curious kid asking ✨ why ✨ about everything.

I’ve navigated the startup hustle and the agency grind, sharpening my skills in understanding human behaviour. My mission? To craft designs that are not just accessible to all, seamless and brand-consistent, but unforgettable. Because great design should be inclusive.

Don't be shy—drop me an email or connect with me on LinkedIn. Let's make some digital magic together!

Focusing on finance

  • Assembling an optimal design system while decluttering and improving the UX of the main interface for a financial well-being platform.

decluttering the community

  • Decluttering, restructuring and improving the interface, navigation and information architecture of an app fighting waste of any kind.

gamifying api management

  • Decluttering and spicing up the UX while organising and improving the digital product library of Saas products.

Charting a new service

  • My first role as a designer, creating a brand, designing a website and doing creative direction for a young startup.

Vintage drink laboratory

remixing a heirloom

  • Crafting a new brand, curating creative direction and designing a website for a heritage liquor.

Defining digital cancer care

  • ...

drafting a new  product page

  • Design challenge of a product page with a focus on UI, for e-commerce about homewares in London.